Your product listing is your only salesperson on Amazon. A well-written listing can double your conversion rate. Most sellers focus on the product, but the listing is where buyers decide.
Amazon allows up to 200 characters. Use them wisely: Brand + Product Type + Key Feature + Material/Size + Use Case. Front-load the most important keywords.
Each of the 5 bullets should follow the formula: Feature → Benefit → Proof. Example: "Leak-proof lid: carry your bottle in any bag without worrying about spills."
150-250 words. Explain the problem your product solves, then the solution. Use short paragraphs and end with a clear call to action.
Avoid keyword stuffing. Amazon rewards natural, readable copy that happens to include relevant search terms.
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