Amazon Listing Character Limits Cheat Sheet (2026 Updated)

ListingAI Blog · 2026-08-02

Title: 200 Characters

Amazon shows up to 200 characters. Most categories display 80-120 in search results. Lead with keywords.

Bullet Points: 5 × ~200 Characters

Each bullet up to 200 characters (some categories allow 500). Use 5 bullets with feature+benefit structure.

Product Description: Up to 2000 Characters

A+ content can replace the description. Keep it 150-250 words for readability.

Backend Search Terms: 250 Bytes

Hidden keywords, no commas needed. Don't repeat words already in your visible listing.

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